What Should I Look For When Choosing a Real Estate Company to Work for Me?

Written By Justina Johnson - Owner/Principal Broker

1. Local Expertise: Heritage Group is a locally owned real estate company. Our agents are rooted in the areas that we work and sell in. This means we are the local experts for our communities. Our children attend the schools, many of us attend the churches, and we support the local businesses and needs of our communities.

2. Proven Track Record: Our reviews show we meet and oftentimes exceed our clients’ expectations. Most of our agents are working with clients that are on their second or third transaction. That shows that we maintain relationships far after the deal is done and remain trusted to continue to achieve all of their real estate goals.

3. Marketing and Promotion: Our real estate company is unique in the fact that our ownership is combined of experts in both the area of real estate as well as marketing. We have always viewed ourselves as a marketing company that focuses on real estate. This gives us the edge when marketing our clients, homes, properties, or developments.

4. Agent Expertise: Our agents have a combined experience of over 50 years in the real estate industry. They stay up to date on all of the legalities of buying and selling real estate, current real estate market trends, and the latest in marketing to bring you top notch service.

5. Communication and Accessibility: Heritage Group trains its agents and sets the expectation of constant communication with our clients. We work hard to anticipate questions and answer those questions quickly, as well as provide updates to our clients before we are even asked. We understand that our clients’ transaction is at the forefront of their mind, and we want you to know that it is at the forefront of ours too.

6. Pricing Strategy: Our agents stay in the know of the market trends and educate our clients of those trends. We take your goals and that information and give you the knowledge to help set the right pricing strategy to meet your real estate goals.

7. Contract terms and Transparency: With Heritage Group you will find that we are comparable in our commission rates and our standard services that we provide our clients far exceeds our competition’s. We know what it takes to provide top notch marketing and service for our clients and we do that without adding any hidden fees in our contracts.

8. Networks and Resources: Our company has agents licensed in multiple states, are members of multiple MLS’s, and maintains referral networks across the country. We use all of those resources to push your listings to as many potential buyers as possible.

9. Customization: Our agents are trained to tell the story of your property that allows potential buyers to see what made you fall in love with your home or property. We work to showcase those features to your potential buyers.

10. Online Presence: Heritage Group stays top of mind with our social media networks on multiple platforms. You will find that Heritage Group holds some of the highest social media numbers with our competitors. We work to build our followers organically-this ensures when we are sharing the information about your properties, it goes to potential customers and not just to an empty number of viewers.

Justina Johnson - Owner/Principal Broker

Since the beginning of her real estate career, Justina Johnson has been on the fast track. Combining top-tier professionalism, high-level marketing techniques, and unrivaled negotiating skills has earned her respect from clients and real estate professionals alike. Her approach to real estate brings a warmth and sincerity that fosters a collaborative and forward-thinking environment wherever she goes.

A multi-million dollar producer and award winning real estate professional, Justina became a broker after two years as a licensed agent. She served as Executive Broker of a top producing real estate firm in the River Valley, growing the then new office to one of the most successful in Fort Smith. In 2019, she set out with her business partner, Erica Bankston, to open a brokerage focused on people and top-level marketing. Their desire was to create a family atmosphere where people were invested in and rooting for one another. Stepping into the role of Principal Broker/Owner, The Heritage Group was born, and the heart to pour into agents and clients, to provide the services that agents need to succeed, has been present the entire way.

Developing a custom, in-house training curriculum for every member of the HG team, Justina brought in her experience and expertise to ensure that new agents are equipped with the right tools to do their job well. The Heritage Group now has 19 agents and counting. Justina is a native of the River Valley and currently resides in Alma, Arkansas with her five children. A huge supporter of local schools and businesses, she is very active in her community and takes every opportunity to give back. Justina has been a member of the Western River Valley Board of Realtors for many years, currently serves on the Board of Directors, and is the acting MLS Committee Chair. She has served on the MLS Committee for seven years and was Vice President of the Board in 2018.


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